IMImobile acquires Impact Mobile to expand North American …
WEBCloud communications specialist IMImobile has agreed to acquire Impact Mobile, one of Canadas leading providers of end-to-end mobile engagement solutions, from Dealnet Capital Corporation. The acquisition is aimed at extending IMImobiles reach into the US while also complementing IMImobiles product set and customer base.
LinkedIn launches sponsored newsletters - Mobile Marketing …
WEBAug 21, 2024 · LinkedIn has launched Sponsored Newsletters to help marketers expand the reach of their long-form content and connect with new audiences. This introduction follows the platform’s growth to 184K newsletters globally, with a 59% rise in people publishing newsletter articles over the past year and a 47% increase in newsletter engagement.
WATCH: Roman Kemp stars in Vodafone’s ‘The Nation’s Network’ …
WEBMay 31, 2024 · News. Vodafone has launched a new brand campaign, ‘The Nation’s Network’, starring television and radio presenter, Roman Kemp. ‘The Nation’s Network’ campaign, in partnership with creative agency Leo Burnett, will run across TV, BVOD, cinema, OOH, social media, PR, and digital display. Subscribe to …
Toyota launches The Big One Sales Event summer ad campaign
WEBJul 6, 2023 · The spots will run in the US throughout July across TV, social and digital as part of Toyota’s The Big One Sales Event. Toyota worked with agency AOR 22Squared on the campaign. Alex Lukacs, VP and Creative Director of 22Squared, said: “We were really inspired by the statistic that two out of three Americans entered 2023 with the optimism ...
Interview: Lyca Mobile CEO Richard Schäfer on data-driven …
WEBJan 10, 2024 · Mobile Marketing Magazine sits down with Lyca Group’s CEO Richard Schäfer to discuss the network operator’s strategic digital strategy, the challenges of navigating data privacy and the company’s vigilance in monitoring emerging trends.. On unlocking loyalty via digital tools. Lyca Mobile launched in 2006 and has garnered over 16 million customers in 22 countries thanks to its ethos of ...
NatWest launches Team GB sponsorship with new ad
WEBFeb 20, 2024 · NatWest has launched its first Team GB ad campaign in the run-up to the Paris 2024 Olympics. The new campaign, ‘Whatever your goals, let’s get going’, showcases the power of motivation and momentum in achieving your goals and features Olympic medallists, Asha Philip, Max Whitlock, Emily Campbell, Duncan Scott, Helen Glover and …
Cadbury launches Worldwide Hide Easter Egg campaign
WEBNews. Cadbury has launched its Worldwide Hide campaign for the third year running. The campaign invites people to hide digital purple eggs anywhere in the world via Google Street View. The hider can even choose to send a real egg straight to their loved one’s home once the egg has been found. More than a million eggs were hidden over the ...
Sky Media launches Shoppable Ads campaign with Sky Mobile
WEBMay 10, 2021 · Sky Media is launching a pilot for its Shoppable Ads proposition with Sky Mobile.. Sky Mobile’s addressable TV ads will feature a unique QR code that drives TV viewers online to the brand’s website. Adding a QR code to a TV advert itself may not be new but combining shoppable functionality with Sky Media’s market-leading targeting and measurement analytics makes it a real game changer ...
Connected TV (CTV): the app marketer’s 5-step guide
WEBThe following post is a reflection on the ever-growing and emerging acquisition channel: Connected TV (CTV), written by Yodel Mobile’s Strategic Growth Director, Megan Dean. Megan has been with Yodel Mobile for over eight years, starting out as …
Redefining marketing effectiveness for responsible marketers
WEBDec 13, 2023 · By Alice Brady, Chief Strategy Officer, Responsible Marketing Agency Marketing effectiveness is a buzzword and a broad church that seems to mean different things to different people in the industry.