TikTok Wants To Win All The Screens, Not Just Your Smartphone
WEBTuesday, August 13th, 2024 – 1:00 am. SHARE: TikTok isn’t just racing YouTube and Meta to be on every smartphone or mobile device. It has a plan for practically any screen you can imagine. “There are billions of additional screens outside of mobile phones,” Dan Page, TikTok’s global head of partnerships, new screens, told AdExchanger.
Publicis Acquired Retail Tech With Agency Clients - AdExchanger
WEBThursday, August 8th, 2024 – 12:45 am. SHARE: Publicis has outperformed its agency holding company peers, including WPP, Omnicom, Dentsu and IPG, largely on the strength of its retail and ecommerce acquisitions. The Publicis commerce strategy will be put to the test, though, as agencies plan to curtail spending with Publicis-owned businesses.
Expedia Has Booked Its Trip To Ad Land - AdExchanger
WEBTuesday, May 14th, 2024 – 2:21 pm. SHARE: Expedia Group, the online travel agency giant, is here for the retail media revolution. The company has had an ad business for more than 20 years, because flights or hotels can be promoted based on travel searches on its sites and apps. But now Expedia has consolidated its first-party data across its ...
The Programmatic and Marketing Technology Events of the Year
WEBYour trusted source for in-depth programmatic news, views, education, and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.
Xandr, Formerly AppNexus, Is Now Formerly AT&T, After Its …
WEBTuesday, December 21st, 2021 – 11:03 am. SHARE: AT&T has sold its ad tech business Xandr to Microsoft. Terms of the deal were not disclosed. The acquisition marks the end of a painful and unsuccessful run for the one-time leader of the programmatic industry, AppNexus, which was rebranded Xandr but never found a …
Why Semafor Embraces The B2B Publisher Mindset - AdExchanger
WEBJan 10, 2024 · Why Semafor Embraces The B2B Publisher Mindset. Reaching a scaled audience is important for publishers, but scale at all costs is just a race to the bottom in disguise. When publishers have a deep and direct relationship with their readers, advertisers see stronger performance, says Rachel …
AdExplainer: The Difference Between AVOD and FAST
WEBMay 16, 2022 · Free ad-supported TV (FAST) apps host linear channels that deliver scheduled programming to a mass audience through connected devices, while ad-supported video-on-demand (AVOD) is at the behest of the user, who initiates individual viewing sessions that generate inventory in which to serve personalized advertising. The UX of AVOD vs. FAST.
Data-Driven Marketing Is State Farm's Best Policy - AdExchanger
WEBOct 31, 2023 · State Farm has spent tens of billions of dollars on TV advertising and brand marketing to make that happen. But programmatic media buying also has a big role to play in helping nurture leads, says Alyson Griffin, the insurance brand’s head of marketing, speaking on this week’s episode of AdExchanger Talks. “It’s just smarter, efficient ...
Why ACR Data Could Be A Smart TV Move | AdExchanger
WEBAug 12, 2022 · Samba TV first produced chipset level technology in 2011 to record, process and transmit content viewership data, which more than a dozen smart TV manufacturers use today. (That’s why Samba TV claims to have “invented” ACR data.) “There’s a huge difference between big ACR data aggregators that do a lot of math and a company that actually has a relationship with the end consumer ...
Agency Ad Tech - AdExchanger
WEBAug 15, 2024 · These technology arms gather valuable data, which could be used to win pitches or help other clients, raising questions of independence and interdependence. On this week’s podcast, we discuss the future of the agency holding company with AdExchanger Senior Editor James Hercher, who wrote about Publicis’ strategy last week, after the company ...