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GM, Ultium
GM ditching 'Ultium' name for batteries, tech amid EV changes
GM will drop the name "Ultium" for its electric vehicle batteries and supporting technologies after spending years promoting the brand. The company said the batteries and technologies will remain but the name "Ultium" will not.
GM’s Ultium battery gets the ultimatum
During an investor event today, Kurt Kelty, GM’s VP of batteries and a former Tesla executive, announced plans to adopt lithium iron phosphate (LFP) battery technology in order to decrease the cost of its EVs by “up to $6,000.” GM’s Ultium batteries use the more common nickel cobalt manganese (NCM) batteries.
GM drops Ultium name, says it will build a new battery center and EVs will be profitable
GM made several announcements at its investor day Tuesday including that it will build a new battery cell development center in Warren by early 2027.
GM To Drop Ultium Brand For EV Batteries And Motors
It looks as though GM will give the Ultium brand the boot as it relates to the company's proprietary EV battery and EV drive motor technologies.
GM Rebranding EV Battery Technology
General Motors reports its electrification program is approaching profitability, but the Ultium lithium-ion architecture, battery and cells will carry a new name.
GM expects lower EV losses in 2025, will drop Ultium name
General Motors said at an Oct. 8 investor day that it expects to build roughly 200,000 EVs this year as it targets profitability.
GM reportedly ditching Ultium EV branding on batteries and tech
GM has since implemented the Ultium strategy with EVs for three out of four of its U.S. brands, plus the BrightDrop electric vans (now part of Chevrolet). The odd man out, Buick, is expected to get its own Ultium-based models soon as well. Ultium components were also to be used for the cancelled Cruise Origin self-driving car.
7h
General Motors Kills Battery Brand, Revives EV Profit Outlook
General Motors CEO Mary Barra and other top execs worked to assure investment analysts its EV strategy is sound, but the end ...
Green Car Reports
12h
Report: GM pulls the plug on Ultium name
The hardware will remain the same, but GM will erase the Ultium name other than for production operations such as its Ultium ...
The Information
1d
Exclusive From The Electric: Inside GM's Secretive Battery Lab
General Motors CEO Mary Barra told investors, analysts and journalists how the company planned to transform itself into an ...
11h
GM CEO assures investors more profitable days are ahead
General Motors CEO Mary Barra sought to soothe shareholders' worries that lagging demand for electric vehicles and perceived ...
cbtnews
10h
GM to reassure shareholders on EV strategy and ICE profit margins at Investor Day
GM will aim to calm shareholder concerns regarding slower-than-expected demand for EVs and perceived peak demand for gasoline ...
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