Deep search
Rewards
Search
Copilot
Images
Videos
Maps
News
Shopping
More
Flights
Travel
Hotels
Real Estate
Notebook
Top stories
Sports
U.S.
2024 Election
Local
World
Science
Technology
Entertainment
Business
More
Politics
Any time
Past hour
Past 24 hours
Past 7 days
Past 30 days
Best match
Most recent
GM ditching 'Ultium' name for batteries, tech
General Motors Ditches Ultium EV Branding Despite Major Improvement. What Happens Now?
Lessons have been learned, the fixes are in, sales volumes are up, and the Ultium name has been retired, GM leadership proclaims.
GM ditching 'Ultium' name for batteries, tech amid EV changes
GM will drop the name "Ultium" for its electric vehicle batteries and supporting technologies after spending years promoting the brand. The company said the batteries and technologies will remain but the name "Ultium" will not.
GM’s Ultium battery gets the ultimatum
During an investor event today, Kurt Kelty, GM’s VP of batteries and a former Tesla executive, announced plans to adopt lithium iron phosphate (LFP) battery technology in order to decrease the cost of its EVs by “up to $6,000.” GM’s Ultium batteries use the more common nickel cobalt manganese (NCM) batteries.
GM To Drop Ultium Brand For EV Batteries And Motors
It looks as though GM will give the Ultium brand the boot as it relates to the company's proprietary EV battery and EV drive motor technologies.
GM drops Ultium name, says it will build a new battery center and EVs will be profitable
GM made several announcements at its investor day Tuesday including that it will build a new battery cell development center in Warren by early 2027.
GM expects lower EV losses in 2025, will drop Ultium name
General Motors said at an Oct. 8 investor day that it expects to build roughly 200,000 EVs this year as it targets profitability.
GM ditches the name ‘Ultium’ for EV batteries and more
The US automotive group General Motors (GM) is dropping the name ‘Ultium’ for its electric vehicle batteries and supporting technologies after years of promoting the brand. GM wants to diversify its batteries in the future.
GM reportedly ditching Ultium EV branding on batteries and tech
GM has since implemented the Ultium strategy with EVs for three out of four of its U.S. brands, plus the BrightDrop electric vans (now part of Chevrolet). The odd man out, Buick, is expected to get its own Ultium-based models soon as well. Ultium components were also to be used for the cancelled Cruise Origin self-driving car.
GM Rebranding EV Battery Technology
General Motors reports its electrification program is approaching profitability, but the Ultium lithium-ion architecture, battery and cells will carry a new name.
15h
on MSN
GM teases next-gen Chevy Bolt EV: faster charging, multiple models
The next-gen Bolt will charge faster than the current generation, though Reuss wouldn’t say how fast. The current Bolt sips ...
autoevolution
7h
GM Is Rebranding the Ultimum, the Tech Is Getting a New Name
General Motors is changing the name of its batteries, architecture, and cells. However, there is no information about the new ...
Green Car Reports
20h
Report: GM pulls the plug on Ultium name
The hardware will remain the same, but GM will erase the Ultium name other than for production operations such as its Ultium ...
Results that may be inaccessible to you are currently showing.
Hide inaccessible results
Trending now
Election Day terror plot
Reveals breast cancer battle
Hospitalized after stroke
Proposes new Medicare plan
Trans cake case dismissed
‘Risky Business' actor dies
Former All-Pro CB dies
Upgrades egg recall
Tropicana casino implosion
Boeing withdraws pay offer
To campaign for Harris
Small business loan crisis
US sanctions RSF leader
Files third bail appeal
Antitrust case update
Brazil lifts ban on X
Win Nobel Prize in chemistry
Pitching legend dies at 83
More troops to Ukraine?
Sues major beef producers
Crypto.com sues SEC
Chocolates out, gummies in
Ex-FDNY chief pleads guilty
First deputy mayor resigns
US trade deficit narrows
Ex-Houston cop gets 60 yrs
Safety alert over rudders
'Miracle On Ice' bill
Jets fire head coach Saleh
Feedback