The sale of the luxury company is part of a larger consolidation in the high-end wine category as brands adapt to harsh market conditions and the changing tastes of drinkers.
The luxury beverage maker’s partnership comes after it reported declining revenue in the sparkling wine category in the first half of 2024.
Robert Crane, who oversees sales, said the Uncrustables maker is collaborating more with stores following COVID-19, supply disruptions and inflation to make sure their strategies are aligned.