Humans do the why and AI does the what”, says Michelle Taite, who believes marketers should forget trying to define their ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Co-op’s chief membership and customer officer Kenyatte Nelson says “simplicity” of communication helps him better connect ...

Marketing is the greatest value driver for a business.” Not the sentiment of a marketer but a CEO. And not just any CEO. The ...

According to the data from SAP Emarsys, as well as being more prone to boredom with brands, younger consumers are ...

A year after announcing the introduction of ads to Prime Video, Amazon has revealed its average monthly ad tier customer ...

While the industry has done much work to improve sustainability there is still much more to do, says Giffgaff’s Lisa Boyles ...

In the The Marketing Week Podcast, we explore the transition from CMO to CEO, gen AI fears and the reality of working in B2B.

Channel 4 and Lloyds Bank have partnered to award four black-owned businesses £150,000 of TV advertising as part of their ...

We’ve entered a golden age for advertising effectiveness, but not enough marketers are taking advantage of all the work done ...

Having grown its grocery presence since 2012 targeting restaurant customers, Itsu wants to build wider awareness while ...

This year, McDonald’s is celebrating both its 50-year anniversary and 40-year partnership with advertising agency Leo Burnett ...