GM, Ultium
GM ditching 'Ultium' name for batteries, tech amid EV changes
GM will drop the name "Ultium" for its electric vehicle batteries and supporting technologies after spending years promoting the brand. The company said the batteries and technologies will remain but the name "Ultium" will not.
GM expects lower EV losses in 2025, will drop Ultium name
General Motors said at an Oct. 8 investor day that it expects to build roughly 200,000 EVs this year as it targets profitability.
GM To Drop Ultium Brand For EV Batteries And Motors
It looks as though GM will give the Ultium brand the boot as it relates to the company's proprietary EV battery and EV drive motor technologies.
GM Rebranding EV Battery Technology
General Motors reports its electrification program is approaching profitability, but the Ultium lithium-ion architecture, battery and cells will carry a new name.
GM reportedly ditching Ultium EV branding on batteries and tech
GM has since implemented the Ultium strategy with EVs for three out of four of its U.S. brands, plus the BrightDrop electric vans (now part of Chevrolet). The odd man out, Buick, is expected to get its own Ultium-based models soon as well. Ultium components were also to be used for the cancelled Cruise Origin self-driving car.
GM drops Ultium name, says it will build a new battery center and EVs will be profitable
GM made several announcements at its investor day Tuesday including that it will build a new battery cell development center in Warren by early 2027.
GM’s Ultium battery gets the ultimatum
GM will discontinue the Ultium battery brand name as it looks to expand the types of cells and chemistries it uses in its electric vehicles. During an investor event today, Kurt Kelty, GM’s VP of batteries and a former Tesla executive,
GM teases next-gen Chevy Bolt EV: faster charging, multiple models
The next-gen Bolt will charge faster than the current generation, though Reuss wouldn’t say how fast. The current Bolt sips ...
Electrek9h
GM takes a shot at Ford after taking over as number two EV brand in the US
GM is the second best-selling EV brand in the US after topping Ford in the third quarter. With EV prices coming down, GM took ...
GM seeks to ease investor concerns as EV growth slows
General Motors will seek to soothe shareholders' worries on Tuesday that lagging demand for electric vehicles and perceived ...
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GM to reassure shareholders on EV strategy and ICE profit margins at Investor Day
GM will aim to calm shareholder concerns regarding slower-than-expected demand for EVs and perceived peak demand for gasoline ...
Don’t look now, but GM’s much-maligned EV strategy may be about to hit the jackpot
The tables are turning for General Motors, thanks to consistent management, strategic thinking and delays and stumbles at other automakers.
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GM Gains on Tesla With Fresh EV Lineup, Strong Q3 Sales
Sales of GM's electric cars are up 60% in the US, and more affordable options are on the way. Tesla reported a more modest ...
Vance draws ire for not backing federal funds for Lansing GM EV plant
Gov. Gretchen Whitmer says comments made in Michigan Wednesday by vice presidential candidate U.S. Sen. J.D. Vance (R-Ohio) ...
GM sees EV's achieving profitability by Q4, no plans to scale back in China
Opening remarks from CEO Mary Barra at the General Motors Investor Day on Tuesday briefly launched shares higher as the ...