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GM ditching 'Ultium' name for batteries, tech
GM ditching 'Ultium' name for batteries, tech amid EV changes
GM will drop the name "Ultium" for its electric vehicle batteries and supporting technologies after spending years promoting the brand. The company said the batteries and technologies will remain but the name "Ultium" will not.
GM drops Ultium name, says it will build a new battery center and EVs will be profitable
GM made several announcements at its investor day Tuesday including that it will build a new battery cell development center in Warren by early 2027.
GM’s Ultium battery gets the ultimatum
GM will discontinue the Ultium battery brand name as it looks to expand the types of cells and chemistries it uses in its electric vehicles. During an investor event today, Kurt Kelty, GM’s VP of batteries and a former Tesla executive,
GM expects lower EV losses in 2025, will drop Ultium name
General Motors said at an Oct. 8 investor day that it expects to build roughly 200,000 EVs this year as it targets profitability.
GM To Drop Ultium Brand For EV Batteries And Motors
It looks as though GM will give the Ultium brand the boot as it relates to the company's proprietary EV battery and EV drive motor technologies.
GM ditches the name ‘Ultium’ for EV batteries and more
The US automotive group General Motors (GM) is dropping the name ‘Ultium’ for its electric vehicle batteries and supporting technologies after years of promoting the brand. GM wants to diversify its batteries in the future.
GM reportedly ditching Ultium EV branding on batteries and tech
GM has since implemented the Ultium strategy with EVs for three out of four of its U.S. brands, plus the BrightDrop electric vans (now part of Chevrolet). The odd man out, Buick, is expected to get its own Ultium-based models soon as well. Ultium components were also to be used for the cancelled Cruise Origin self-driving car.
autoevolution
6h
GM Is Rebranding the Ultimum, the Tech Is Getting a New Name
General Motors is changing the name of its batteries, architecture, and cells. However, there is no information about the new ...
13h
on MSN
GM teases next-gen Chevy Bolt EV: faster charging, multiple models
The next-gen Bolt will charge faster than the current generation, though Reuss wouldn’t say how fast. The current Bolt sips ...
Green Car Reports
18h
Report: GM pulls the plug on Ultium name
The hardware will remain the same, but GM will erase the Ultium name other than for production operations such as its Ultium ...
cbtnews
17h
GM to reassure shareholders on EV strategy and ICE profit margins at Investor Day
GM will aim to calm shareholder concerns regarding slower-than-expected demand for EVs and perceived peak demand for gasoline ...
16h
GM CEO assures investors more profitable days are ahead
General Motors CEO Mary Barra sought to soothe shareholder worries that lagging demand for electric vehicles and perceived ...
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